DeDesigns Jewelry is the work of Linda Bonine and her daughter, Leah; the duo designs handmade jewelry using repurposed vintage pieces. They love transforming special keepsake jewelry into unique, one-of-a-kind pieces that take on a new life.
Who are you and what do you do?
My name is Linda Bonine and along with my daughter, Leah, design and make one of a kind jewelry.
What do your customers love most about your product(s)?
Our jewelry is one of a kind. We create beautiful pieces using vintage jewelry that we repurpose. The designs are fresh and unique and unlike anything you will see elsewhere. We constantly hear how unique the pieces are and how our marketing is so great.
Have you always been passionate about art and design?
I was born passionate for the arts. My mother was a fine artist and cake decorator and my grandparents were very talented. Every year when I was very little my mom decorated our house painting scenes on our large windows and decorating for the holidays. We always won awards because of her talents. I also was an art major in college and hold a BFA from MCAD. Art has always rocked my world.
Is this a full-time business for you?
No. I work full time in the printing industry and Leah is earning her masters in Social Work.
Why did you start working in this particular craft?
I graduated from MCAD with a design degree and had worked in Graphic Arts. I had a car accident and was unable to work because of my injuries. I do not like sitting still and had taken 1 class in college on jewelry crafting. With some coaching from my brother, I decided to design jewelry and do some art and craft shows. That was 38 years ago.
What has been your favorite moment since creating your business?
I have had several. The one that stands out the most for me is that we were scouted to participate in Hollywood for the Emmy Awards. It was such a cool compliment and really made me feel like we were going to make it! Another time was when I sold 5 brooches to Mrs. America to give as gifts to future contestants.
Where did your business name come from? Is there an interesting story behind it?
DeDesigns came from my childhood nickname of DeDe. My sister and I are Irish Twins (11 months apart in birth). She couldn't say Linda at 11 months old. It came out of her mouth as DeDe. The name has been endearing and full of love for me since then. My granddaughter now calls me DeDe after all these years. I love it as I love designing jewelry!
What are some tips or suggestions you'd like to offer to fellow makers?
Be true to yourself. Not everyone will love every design you make. What matters is that you love them and they become a part of you and that will show in your craft.
Check out more of Linda's work online, and be sure to stop by her booth at the Minneapolis Gift & Art Expo, November 2-4, 2018 at the Minneapolis Convention Center!
www.dedesignsjewelry.com
www.facebook.com/dedesignsjewelry/