Who are you and what do you do?
My name is Melissa Becker and I am the founder of VIR Natural Grooming Products for Men. I have committed my career to learning the most I can about men’s hair and the grooming products that can take it to the next level.
How did you get started in this business?
I spent 6 years of my early career as platform artist and educator with American Crew. I traveled the nation educating stylists on how to cut hair and how to style the latest trends using different products. During this time (and even currently) I work behind the chair as a men’s hair designer. I have found that guys prefer to use grooming products made from natural ingredients! My clientele has inspired me to create these products along with helping me test them and telling me exactly what they want in a product.
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What has been your favorite moment since creating your business?
My favorite moments since creating VIR are when our customers get as excited about our products as we do! Whether it’s a new or repeat customer, when we see your love for our products that’s what keeps us excited to continue making more!
What is the latest thing you have been working on?
We are currently working on a NEW clay-based styling product that will be launching in the fall of 2024!
What will you be bringing to the Gift & Art Expo for attendees to purchase?
At the Gift and Art Expo people can look forward to seeing a variety of men’s grooming products from us including beard oil, hydrating shampoo, styling products and shave and body bars.
Instagram: @virproducts
Facebook: @virformen
www.virformen.com
